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This website amherstjazzorchestra.com has the following in the web site, "Perdido - A Tribute to Duke Ellington." Our analyzers viewed that the webpage also stated " Read up on all news AJO AJO in the Press." The Website also said " A Tribute to Duke Ellington. LIVE - Amherst Brewing Co. View all our band members. We are Amherst Jazz Orchestra. The AJO is a professional big band whose mission is to explore and preserve the music of Americas original art form. The membership includes the finest jazz musicians in the area. Peterborough Town House w The Monadnock Chorus." The website's header had jazz band as the most important search term. It is followed by Amherst, amherst jazz, and Amherst Jazz Orchestra which isn't as highly ranked as jazz band. The next words they used was western Massachusetts jazz. jazz musicians was included but might not be understood by search crawlers.